Our client, an established aesthetic distribution company in the UK, was presented with the opportunity to become the sole EU agent for a high-end product manufactured in the USA.
The project had a sizeable upside, but the significant go-to-market investment required meant our client was uncertain on the impact this would have on their business and whether they should undertake the project.
After an initial meeting, given their lack of EU experience, it became clear our client required a country-by-country market and financial analysis of the project. Consequently, our team performed and presented a comprehensive market analysis including NPV and IRR figures for each European country to our client.
We subsequently advised the client to negotiate terms to become the sole UK agent, with the option to expand into other EU countries in a three-year period. Our client followed the advice and has subsequently expanded to France and Germany, and continues to use our services to update the prepared financial models.